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Center Analyses

The fact that the phases of the life cycle become shorter requires concepts of use for shopping centers in line with the location and the market. The current situation is marked by changes in the consumer behavior, new developments in the retail trade and an increasing competition. Revitalizing measures enable an adaptation to the general developments and the changed competitive environment.

Make use of our years of experience
For 33 years now, the "Institut für Gewerbezentren" has specialized on giving advice to shopping centers. Right from the beginning, accompanying revitalizing measures has ranked among the core fields of business of the institute. Make use of this experience and shape the future of your success with us.

We submit an offer to you which is especially tailored to your center and your needs. If you have any questions, don’t hesitate to contact us at any time.

Your benefit

  • Reorientation of your center
  • Making your mark in the competitive environment
  • Long-term increase in attractiveness
  • Utilization of unused potentials
  • Identification and consideration of customer’s demands
  • Well-directed approach to visitors/customers
  • Drawing up concepts of use by the architects of our institute
  • Taking individual questions into consideration

Possible offered components

  • Market and locational analysis
  • Evaluation of the macro and micro location
  • Competitive analysis
  • Determination of the catchment area
  • Property assessment
  • Analysis of strengths and weaknesses



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